Digital marketing for Real State WHY?

The real state market is getting bigger and bigger everyday making real state agents equipped with work all the time. The Real state market in the UAE is at the boom again, more and more new real state players entering into the market everyday. The competition in the UAE among the real state agents gets tougher everyday.
How then, as a real estate agent, would you stand out from your competitors? As with many industries, implementing a digital marketing strategy is the new normal. Its time to think out of the box !
This article discusses the importance of digital marketing for real estate.

Digital marketing for Real State WHY?

Today, many realtors and brokers undervalue the critical roles of digital marketing in the real estate business. 

Digital marketing helps you keep your brand unique among the competition. Following are some reasons why digital marketing is necessary for your real estate business:

Getting Information

People turns up to Search engines for Information Today (more than ever), everyone turns to a search engine for virtually every piece of information. Nobody waste time asking here and there or consulting friends. Your customers re actually out there looking for you.

You’d, therefore, want to establish a presence online to boost brand visibility. After all, this is the place where your leads hang around and you do not want to miss out on people finding you in their searches.

Video and Mobile Marketing It’s a proven fact that mobile video campaigns are he most impactful tool, a study shows that people spent 3 hours on average on Social media.

Also, videos increase conversion. Video and mobile marketing is an investment. For example, landing pages with video tend to boost conversion by up to 80%, according to Hubspot. Watching a video that presents a product could facilitate the buying decision of a potential customer and convert the audience to leads.

Above all, search engines rank video content. Google is always on the lookout for contents that engages the audience, and posting a video has been proved to be increase engagement.


Establishing your business credibility is important and vital for the business exposure. Online reviews are one of the easiest ways to gain trust and credibility from customers. Always ask your customers to give reviews on your google page.

A couple of positive reviews on your page can establish trust from prospective customers when deciding to try your service for the first time. This trust is a significant factor in the real estate niche where you’re trying to entice your customers into parting with their money to make big investments in property.

Performance Tracking is Easy

You really think physical banner makes a difference, how will you track how many people have viewed your banner. The answer is unknown. You never know the correct in-depth results.

With digital marketing strategies like pay per click (PPC), you can track your performance and see how well (or poorly) your ads are faring. That way, you’ll know where your traffic is coming from, what strategy to implement, what works for your campaign, and what doesn’t.

Target audience is reachable.

lets assume that you have put up the posters of your agency in your locality, are you sure everyone has an eye to it!

It becomes more challenging if you’re trying to reach people beyond your locality. That’s where digital marketing comes in handy.

Digital marketing helps you expand your outreach, beyond your community, wherever you want whenever you like. Audience timings , geographical location everything is in your hands
Paid ads in digital marketing help you target those who are looking for landed properties and not just the uninterested general market.

In a nutshell, your advertising can always reach the right audience with digital marketing.

Multiple opportunities to get creative

With Digital marketing you can get creative. You are allowed to think right out of the box, explore different demographics, test different campaigns and lots more.

For example, you can use Instagram’s “Ask me about anything’s” function to get feedback from customers about whatever they need from you.

It’s the Digital Age
All your competition has gone digital So what are you waiting for? The digital marketing industry keeps growing every day and you should make haste to establish an online presence as soon as possible or be left behind.

How can you Stand out?

Undoubtedly, the real estate market is saturated. How can you stand out from the crowd? Here are proven ways:

1. Create email campaigns

Emails are one of the most converting digital marketing strategies in the real estate world.

They allow you to connect, engage, and compel with your new leads while keeping existing customers interested in your service.

2. Develop a user-friendly website

According to statistics, over 40% of real estate website visitors come from the mobile source.

So if your website is not properly optimized for mobile use, you might be leaving a lot of money on the table.

A mobile-friendly website will give you leads

  • Pictures fitted to mobile screen size.
  • Faster loading speed.
  • Implement a live chat feature. People are always on the lookout to ask questions.

3. Pay per click advertising

Pay per click advertising, also called PPC, is a digital marketing strategy popularly integrated by real estate professional business owners.

Pay per click ads are used to directly target potential leads. The main advantage of PPC adds is that you are not going to be charged unless someone clicks to your add.
PPC algorithm targets those who have searched for terms related to the service you’re offering from Google or similar search engines.

4. Content marketing (add relevantly and SEO optimized content)

Content marketing is the hallmark of a responsive real estate website. A mobile-optimized, highly responsive website with no valuable content is a total waste.
Content marketing is a critical part of SEO and the best way to have your website booming.

The content will help you gain popularity, credibility and integrity.

5. Virtual tour hosting

Virtual tours are the need of the hour, not everyone has a time to visit your site. Arrange for virtual tours and filter your clients. Not only does this strategy generate faster revenue for marketers, it also helps customers streamline the home buying process.

To create a successful virtual tour, here are some pointers to keep in mind:

  • Avoid digital illusions; use actual footage of the home
  • Make sure your video is responsive and engaging, both on desktop and mobile.
  • Create a 3D and user-friendly tour.
  • Develop a social media marketing strategy.

When we talk about social media marketing strategy, we’re not talking about the occasional posting on Facebook. We’re talking about a full-fledged social media marketing process which is what gives you results.

Here are a few processes to follow –

  • Make new or existing lists
  • Create touching stories
  • Write relevant blog posts
  • Create team bios

6. Invest in SEO

In this era a website is nothing without SEO, it really helps you sell
Unfortunately, search engine algorithms keep changing day by day. That’s why you should always stay updated on changing algorithms.

It’s important to spend more time on SEO than ever. Keywords are an integral part of SEO. They are what users use to search for information online.

Always do keyword research and have them added to your articles and blog posts. Other SEO elements to consider includes –

  • Backlinks
  • Social media pages
  • Online directories
  • Title and meta descriptions, readability, snippets, etc.

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